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Agents.
Your name on the ad. Your next client on the phone.
For independent agents who want a pipeline built around their own brand. We build the campaign and the follow-up, you have the conversations.
Is this you?
- You have been in the business six months or more and know what a bad lead costs you.
- You want prospects who already know your name and face before you call.
- You want to know your real cost per sale, not just your cost per lead.
- You can follow up fast when a fresh lead comes in.
How it works.
Strategy call
We study your market, your offer and your numbers, then map the campaign, the funnel and the budget with you.
Creative built for you
We design and develop high-performing creative for your brand, from video to static and carousel ads, that explains the value of what you do in plain language.
Launch media and automation
Campaigns go live on Meta, TikTok and YouTube. Inquiries flow into your CRM with follow-up and booking ready.
Optimize every day
AI-assisted monitoring plus a human team watching cost per lead, cost per opportunity and revenue.
What you get.
| Deliverable | What it means for you |
|---|---|
| High-performing creative | Video, static and carousel ads we design and develop to explain the need for coverage in plain language and carry your brand. |
| Campaign management | Facebook, Instagram, TikTok and YouTube campaigns set up, launched and optimized daily. |
| CRM integration | Leads land in your CRM in real time with follow-up ready to start. |
| Reporting | Spend, cost per lead and cost per acquisition so you can see what a policy really costs. |
Pricing depends on scope and is covered on your strategy call. Ad spend is paid to the platforms and set with you.
Results.
| Client | Ad spend | Cost per lead | Outcome | Source |
|---|---|---|---|---|
| Independent agent | Not published | $6.47 | $49k written in one month at a $168 cost per acquisition | Scale My Social booking page |
| Campaign snapshot | $35k | $10.71 average | Spend and average cost per lead across the campaign | Scale My Social booking page |
| Agency client | Not published | Not published | $1.8 million written in one month | Scale My Social booking page |
| Recent campaign | Not published | $13.69 | 242 leads generated | Scale My Social Facebook page |
| Agent, three months in | Not published | Not published | 200+ leads a week and an $11,200 AP week | Client testimonial |
Questions.
How do I reduce my cost per lead?
Work through it in this order. First, sharpen the offer and who it is for, because a specific offer for a specific person beats a generic one. Second, test new creative every week and cut what loses fast, since creative is the biggest lever on most ad platforms. Third, remove friction from the form or landing page: fewer fields, a fast page and one clear action. Fourth, stop making daily edits so campaigns can exit the learning phase. Fifth, avoid over-narrow targeting and let the platform find buyers. Then check cost per client, because cheaper leads that never close are not cheaper.
Why did my cost per lead suddenly go up?
The usual causes are creative fatigue (the same ads running too long while frequency climbs), seasonal competition in the auction, a change that reset learning (a big budget jump, new targeting or edited ads), tracking that stopped firing so the platform is optimizing blind, or a slow or broken landing page. Check ad frequency, tracking and any recent changes first; one of them is almost always the answer.
How much should I spend on ads to start generating leads?
Start with a budget you can hold steady for at least 30 days without panic-cutting, and enough to get real data. Meta's learning phase looks for about 50 results per ad set in a week, so very small budgets spread across many ad sets rarely stabilize. Concentrate spend in fewer campaigns, learn what works, then scale it.
Is a cheap cost per lead always a good thing?
No. Very cheap leads often come from vague offers, giveaways or audiences with low intent, and they cost more in wasted calls. Judge campaigns by cost per opportunity and cost per new client. A lead that costs twice as much but closes three times as often is the better buy.
How fast can I scale an ad budget without wrecking results?
Scale in modest steps every few days instead of doubling overnight, or duplicate a winning campaign at a higher budget and let both run. Big sudden jumps can reset learning and spike costs. Scale what is proven, keep testing new creative alongside it, and watch cost per opportunity as you grow.