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Chiropractors.
New patients through the door, week after week.
Local campaigns that show who you are and how you help, paired with booking automation that fills your new patient schedule.
What holds growth back.
- Referral flow that rises and falls
- Discount-driven patients who never return
- Front desk too busy to follow up fast
Campaigns we build.
- New patient exam
- Condition education creative
- Past patient reactivation
What we build.
| Part of the engine | What it means for you |
|---|---|
| High-performing creative | Ads we design and develop in every format, video, static and carousel, that introduce your team and explain your service in plain language. |
| Paid media | Campaigns on Meta, Instagram, TikTok and YouTube, managed and optimized daily. |
| Funnels, calls and booking | Landing pages, click-to-call, forms and calendars built to turn interest into calls, leads and appointments. |
| CRM automation | Instant text and email follow-up, reminders and rebooking to cut no-shows. |
| Reporting | Spend, cost per lead, cost per opportunity and cost per new client in one view. |
Health claims follow platform policies and your state board's advertising rules. You approve every claim. Pricing depends on scope and is covered on your strategy call. Ad spend is paid to the platforms and set with you.
How it works.
Strategy call
We study your market, your offer and your numbers, then map the campaign, the funnel and the budget with you.
Creative built for you
We design and develop high-performing creative for your brand, from video to static and carousel ads, that explains the value of what you do in plain language.
Launch media and automation
Campaigns go live on Meta, TikTok and YouTube. Inquiries flow into your CRM with follow-up and booking ready.
Optimize every day
AI-assisted monitoring plus a human team watching cost per lead, cost per opportunity and revenue.
Proven first in insurance, where we have served 1,000+ clients. See published results
Questions.
How do I reduce my cost per lead?
Work through it in this order. First, sharpen the offer and who it is for, because a specific offer for a specific person beats a generic one. Second, test new creative every week and cut what loses fast, since creative is the biggest lever on most ad platforms. Third, remove friction from the form or landing page: fewer fields, a fast page and one clear action. Fourth, stop making daily edits so campaigns can exit the learning phase. Fifth, avoid over-narrow targeting and let the platform find buyers. Then check cost per client, because cheaper leads that never close are not cheaper.
Why did my cost per lead suddenly go up?
The usual causes are creative fatigue (the same ads running too long while frequency climbs), seasonal competition in the auction, a change that reset learning (a big budget jump, new targeting or edited ads), tracking that stopped firing so the platform is optimizing blind, or a slow or broken landing page. Check ad frequency, tracking and any recent changes first; one of them is almost always the answer.
How much should I spend on ads to start generating leads?
Start with a budget you can hold steady for at least 30 days without panic-cutting, and enough to get real data. Meta's learning phase looks for about 50 results per ad set in a week, so very small budgets spread across many ad sets rarely stabilize. Concentrate spend in fewer campaigns, learn what works, then scale it.
Is a cheap cost per lead always a good thing?
No. Very cheap leads often come from vague offers, giveaways or audiences with low intent, and they cost more in wasted calls. Judge campaigns by cost per opportunity and cost per new client. A lead that costs twice as much but closes three times as often is the better buy.
How fast can I scale an ad budget without wrecking results?
Scale in modest steps every few days instead of doubling overnight, or duplicate a winning campaign at a higher budget and let both run. Big sudden jumps can reset learning and spike costs. Scale what is proven, keep testing new creative alongside it, and watch cost per opportunity as you grow.
What is a realistic cost per lead for my industry?
It varies widely by industry, location, offer and season, so any single number online is misleading. Our published insurance results include costs per lead between $6.47 and $13.69, as examples rather than promises. The benchmark that matters is your own: what you can afford to pay for a lead given your close rate and what a client is worth.